960 Days Plug in outline

Throughout the video promoting presidential candidate Mitt Romney many visual elements drew me in as well as the audio. The national debt counting clock instantly grabbed by attention and kept me consumed by the video. The black and white color scale in the video went hand in hand with the dramatic music in the background and the sound of the numbers clicking. What the numbers actually represented in the video was most vital. To top off the impact Obama has had on the country the producers of the video added a small clip of him towards the ending speaking about his terrific plan but then clearly stating that he is too late, which ties back to the opening of the video when they say "Obama isn't working..on the economy".  is what's most important. Less important is when the President speaks. The use of the "clock" and the ticking noise it makes every time it drops to a more dramatic number reinforces the facts the producers are trying to share with the viewer. Facts are transitioned throughout the video by somewhat swooping in with the title of what the numbers are representing. The argument being made is that Obama isn't working on our economy, which is clearly stated at the beginning of the video and why he isn't working with the numbers listed afterwards. This was made recently for the upcoming presidential campaign and projected for the entire American audience and prospective voters in the upcoming election.. The producers are trying to inform and jostle the viewers to see what Obama has done and how it is affecting our country's economy.  A viewer may come away with the thought of Obama being a poor decision for our country and for our economy because of the information that was consumed by the video, which is exactly what the producers were shooting for.

Introduction :: 10%

“Bad officials are elected by good citizens who do not vote. “ says George Jean Nathan reminding us how important and critical voting is to the future prosperity of our country . Voting for anybody in the government is important but voting for the next leader of our country is the gravest of them all. In the upcoming 2012 election citizens of the United States will need to a make a choice, a choice that will better our country and better their lives. Voting for our president is essential to our country’s future, bright or not, and like George Nathan stated bad officials will win if good, knowledgeable individuals do not utilize their freedoms and vote for the president of their choice. Political campaigning videos are flooding through during the commercials but many don’t pay attention. The videos supply Americans with a sense of what their future leader desires to accomplish, however each voter should further their knowledge of the Presidential candidates by watching speeches and collecting information about them. The fate of the United States of America is in their hands, they will decide who our next president is and it is urgent to gain as much information and knowledge about the candidates as possible; their goals for our country, who they are as a person, how they will better our economy, how they will better our everyday lives and make it easier for our children and our grandchildren. In Mitt Romney’s political campaign video he explores the past four years and their devastation they have had on America by enlightening Americans of the outcome of Obama’s time in office.

Summary . . . Review of Lit – They Say :: 30%

The National debt clock, which is a clock formatted with numbers across it that countdown (or up) and makes a clicking noise when the numbers are being changed. The black and white color scale in the video went hand in hand with the dramatic music in the background and the sound of the numbers clicking.

(list each number & what it stands for)

An announcer speaks clearly announcing "Lady's & gentlemen your President of the United States"

The short video clip that is in color is of Obama and it provides the audience with a glimpse of their president and the promise he wants to make to his country.

Ending with the OIW (Obama Isn't Working) in red, white, & green.

Argument/Analysis – You Say :: 50%

The continuous number changes throughout the video are the most vital information that are being provided to the audience and the use of the "clock" and the ticking noise it makes every time it drops to a more dramatic number, reinforces the idea the producers are trying to plant in the viewer's mind. The use of black & white combined with the subtle flashing gave the reader an eerie impression and the fact that it had our country's finances in each slide made a grave impact on the audience that something awful is happening.

I think the announcement before Obama speaks shows respect towards the president from his competitor because

However it can also be seen in a different light. Stating that it is the President maybe giving the audience the impression that this is important but then after the short video of Obama the producers clearly call him (the president) out and say "he [Obama], you are 960 days too late".

The argument you are making is about the [in]effectiveness of the ad. You base your argument on your analysis.

Although the video was informative and creatively constructed Romney's campaigning committee should have included citations of where the numbers came from because this would lay out a format for credibility for Mitt Romney. Without the citations it's hard to believe it is factual material although I'm sure it is.

Conclusion :: 10%

REITERATE INTRODUCTION

Restate your thesis

Engage your reader beyond your paper . . . future thinking . . . or encourage action