What visual elements grab your attention first?
The visual elements that grab my attention first are all of the numbers that appear throughout the video. Also the colors used in the video were suttle but grabbed my attention.
What other details reinforce that impression? How?
The details that reinforce it are the continued use of them throughout the video.
What is more important? Less important?
What the numbers are actually representing is what's most important. Less important is when the President speaks.
What about color and style? What impact do they have on your impressions?
The music throughtout the video had a dramatic impact on me and the suttle black and white made it seem like they were really trying to get the information out there as cold hard facts not buttering it up.
How does the image direct the viewer’s eyes and reinforce what is important?
The use of the "clock" and the ticking noise it makes everytiem it drops to a more dramatic number reinforces the facts the producers are trying to make on the viewer.
What text is included? How does the text relate to the image?
"Obama isn't working (on the economy)"
All the numbers and what they're representing..ect
What argument is being made? Consider: when this was made (kairos), who is the audience, what is the purpose (exigency).The argument being made is that Obama isn't working on our economy, which is clearly stated at the beginning of the video and why he isn't working with the numbers listed after. This was made recently for the upcoming presidential campaign and projected for the entire American audience. The producers are trying to inform and jostle the viewers to see what Obama has done and how it is affecting our country's economy.
All the numbers and what they're representing..ect
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