Rhetorical Précis for Chapter 6 in Choices 2.0

In chapter six, Making Choices about Culture and the Media: Writing a Media Critique, of Choices 2.0 (2010). Joe Marshall Hardin claims that objective of media critique is to explain how it works, and essentially who it appeals to and how. How a short video clip in a commercial or a billboard plastered with a picture of brings out a reaction in us, the viewer, is a critique. Hardin says that the "obvious message of any advertisement is to buy the product". Throughout this chapter Hardin supplies the reader with various examples to understand critique and the different types of critique. For example on page 111 there is a short critique from a noted media critic, Rob Walker . There are also problems to media critiques that Hardin also discusses. Finally Hardin supplies the reader with the "Toulmin Method" of critiquing. This chapter is projected for an audience that is trying to further understand critique and that there are various ways to critique. The way Hardin has his words flow and provides sustantial examples of critiquing definitely provides the reader with a go to way to critique.