Romney & Obama-Visual Rhetoric

The American flag is a national symbol for freedom and independence. In both political campaign videos an American flag was displayed to draw the viewer into the hope America offers them and hopefully what their president will offer them as well. The narrarator in Barack Obama's video continously used the words "us" and "we" to get Obama's message "that we're all in this together" across. In Romney's video his wife is positioned next to him showing that they are a unit and work together which I believe appeals to many woman in the U.S. This positioning also reinforces the idea of "love" which Mitt and Ann discuss throughout the video. Mitt Romney's video was formal while Obama's was much more laid back but they each wanted the audience to know that they have endured tough times as well. From Obama's mother getting sick to Romney's wife's own disease, they're normal, struggling people too. In Obama's video pictures and clips of American's drawed my attention to it more and made me feel more connected to message he was trying to get across. Mitt's arguement is that the past four years have not been better then before Obama's election and that with his experience and caring heart he can better this country and it's economy. Obama's point was to show that he is just like every other American and he wants these hard times to end as well and he isn't done doing his job. Each canidate had valid credibility. Obama had past president Clinton in his video along with his vice president Biden. Mitt had the Olympian in his along with various specialists and people who are apart of his campaign. Both men spoke from the heart and attempted to show the audience that they're just like them. Barack Obama's video pin pointed many of the issues in the world today while Mitt Romney's video was an introduction of who he is and what values and experience he brings to the table.